You don't need to panic when negative search results pop up. Chasing them...

https://www.apu-bookmarks.win/stop-fighting-negative-search-results-with-loud-tactics-that-trigger-the

You don't need to panic when negative search results pop up. Chasing them aggressively often backfires and draws more attention to the problem. Start with a quiet audit to map out exactly what hurts your brand