What a Law Firm Must Track from Search Click to Signed Case

https://practicegrowthjournal.quantlynix.com/posts/what-a-law-firm-must-track-from-search-click-to-signed-case

From the moment a potential client clicks a search result to the day they sign a retainer, a law firm must track every step: which keywords brought them in, how long they stayed on the site, what forms they filled, and which consultations turned into cases. This data reveals what marketing works and where leads drop off.