We’re wired to love the unknown. Apps use structured uncertainty and immediate...

https://www.4shared.com/office/scI_Pge-ku/pdf-88220-29730.html

We’re wired to love the unknown. Apps use structured uncertainty and immediate feedback loops to trap our focus. This piece explores why we crave those random rewards and how they anchor the attention economy. It’s time we face why we can’t stop scrolling