Unlike generalists, ecommerce specialists know every click has to earn its...

https://www.adirs-bookmarks.win/a-specialist-ecommerce-marketer-understands-tight-margins-fierce-competition

Unlike generalists, ecommerce specialists know every click has to earn its keep. They shape campaigns around tight margins, price-checking shoppers, reviews and delivery expectations, then improve product pages and spend based on sales—not just traffic.