Traditional rank tracking is obsolete. AI Overviews have caused a 30% CTR drop...

https://lima-wiki.win/index.php/How_to_Explain_%22Brand_Mentions_Monitoring%22_to_a_Skeptical_CMO:_The_Death_of_Rankings_and_the_Rise_of_AI_Visibility

Traditional rank tracking is obsolete. AI Overviews have caused a 30% CTR drop across European markets, making zero-click results the new norm. You need to shift to AI visibility tracking