Stop obsessing over rank tracking. In the EU, AI Overviews are triggering a 30%...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Stop obsessing over rank tracking. In the EU, AI Overviews are triggering a 30% CTR drop and making zero-click the new normal. For enterprise teams, ranking reports are now just vanity metrics