Service retainers rarely push past 30 percent margins, so start treating your...

https://telegra.ph/The-Agency-Paradox-Why-You-Should-Stop-Renting-Your-Future-05-04

Service retainers rarely push past 30 percent margins, so start treating your agency like a product lab. When you build your internal workflows into simple software, you can shift to 70 percent margins without needing to add more headcount.