SEO retainers usually top out at 30% margins because they’re tied to human...

https://extra-wiki.win/index.php/The_Reality_of_Agency-to-SaaS_Transitions:_Moving_Beyond_Service_Ceilings

SEO retainers usually top out at 30% margins because they’re tied to human labor. Treat your agency like a lab and build tools that turn your workflows into software. You’ll hit 70%+ margins and stop trading your limited time for fixed revenue.