Rank tracking is becoming a vanity metric. With AI Overviews causing a 30% drop...

https://www.save-bookmarks.win/rank-tracking-is-obsolete-with-zero-click-search-and-a-30-eu-ctr-drop-post-ai

Rank tracking is becoming a vanity metric. With AI Overviews causing a 30% drop in EU click-through rates, the new focus is on zero-click visibility. You need real-time data to track where your brand appears in generative answers