Passive viewing is fading as platforms prioritise interactivity. By weaving...

https://jasperviex689.bearsfanteamshop.com/what-is-mrq-and-why-is-it-mentioned-with-interactive-platforms

Passive viewing is fading as platforms prioritise interactivity. By weaving live chat and smart recommendations into the experience, apps turn viewers into participants. It is a smarter way to build a two-way dialogue rather than just broadcasting content