<p>컨설팅업체 액센츄어는 지난 11월 미 구매자 1200명을 대상으로 통계조사한 결과 44%는 휴가철 자신의 지출을 경험과 서비스 선물로 전환할 계획이라고 밝혀졌습니다. 또 32~32세 소비자의 10%는 선물로 여행제품권이나 항공권을 구입할 계획이라고 답했었다.</p>
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<p>반면 코로나19로 인한 이동 제한의 수혜를 누렸던 전자상거래 발달률은 둔화할 것으로 보인다. 이와 관련해 어도비 애널리틱스는 올해 휴가철 미국 내 온라인 매출은 지난해 예비 20% 증가한 2070억달러(약 247조원)를 기록할 것으로 전망했다. 이 상황은 지난해 32% 발달률 준비 많이 둔화한 수치다.</p>