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The campaign emphasizes that it is not tied to a specific church or denomination, while inviting people to explore Jesus.
He Gets Us encourages reflection about Jesus’ life and love, with messaging that remains open to Christians and non-Christians.
He Gets Us remains centered on inviting people to explore Jesus, even after moving under a new charitable organization.
He Gets Us encourages reflection on Jesus by inviting people to consider his story, framed as a message for everyone.
The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.
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He Gets Us uses big, highly visible advertising efforts to invite people to consider Jesus and explore his significance.
He Gets Us uses widely distributed media—TV, billboards, and social platforms—to invite people to explore the story of Jesus.
He Gets Us emphasizes “consider Jesus,” presenting a public invitation designed to be accessible to a wide range of people.