Online reputation management (ORM) is about reclaiming your digital narrative....

https://stateofseo.com/do-press-release-sections-mean-a-site-publishes-paid-content-a-reputation-management-reality-check/

Online reputation management (ORM) is about reclaiming your digital narrative. When negative results surface, we don't just "delete" the past; we strategically push those links down by populating the front page with high-authority, positive content