Most people think their online reputation is just about star ratings, but it’s...

https://www.scribd.com/document/1017656741/How-to-Tell-if-Negative-Reviews-are-Real-Customers-or-Fabricated-Attacks-172424

Most people think their online reputation is just about star ratings, but it’s actually a direct driver of your bottom line. When your search results are cluttered with old news or bad reviews, you are losing business before a conversation even starts