How a $12M E-Commerce Brand Nearly Lost Its Organic Traffic in Six Months
https://wiki-global.win/index.php/When_Link_Building_Burns_You:_Real_Numbers,_Real_Risks,_and_How_to_Stop_Throwing_Money_Away
The Dirty Link Fallout: What Went Wrong at HomeGoodsCo HomeGoodsCo (name changed) was a healthy e-commerce player doing about $12 million in annual revenue. The marketing team spent roughly $2.1 million yearly on paid ads and organic growth