Europe’s new SEO founders aren't marketers. They are builder-operators using...

https://seo.edu.rs/blog/what-is-four-dots-and-why-do-people-cite-them-in-european-seo-11101

Europe’s new SEO founders aren't marketers. They are builder-operators using proprietary code instead of brute-force content. By focusing on research and technical systems, they have rendered traditional agency models obsolete for modern brands.