Entertainment is evolving from a passive habit into an active experience. By...

https://tiny-wiki.win/index.php/Why_Live_Interaction_Tools_Are_the_Only_Way_to_Keep_Your_Audience_from_Closing_the_App

Entertainment is evolving from a passive habit into an active experience. By turning apps into rewarding games, prioritizing mobile access, and serving content that fits your individual taste, creators are shrinking the gap between watching and doing