Define your target market and set transparent, measurable targets for both platform

https://rowangntp081.iamarrows.com/brand-voice-basics-social-media-tips-for-small-businesses-to-stand-out

Define your target market and set transparent, measurable pursuits for every single platform. Tailor content to their necessities, and point of interest on metrics that map to sales, leads, or loyalty other than conceitedness stats.