Dark data is all the information companies collect but never use. Think about...

https://www.bookmarkingtraffic.win/dark-data-is-the-55-of-stored-information-that-companies-collect-but-never

Dark data is all the information companies collect but never use. Think about 60-80% of stored data sitting idle, costing businesses up to $2.5 million a year in wasted storage and management