Changing your SaaS pricing can boost revenue but may also drop conversion...

https://www.bookmark-fuel.win/when-a-saas-company-raised-prices-it-saw-a-31-drop-in-conversions-but-a-22

Changing your SaaS pricing can boost revenue but may also drop conversion rates. In one case, a 31% revenue lift came with a 22% dip in conversions