Case Study: How Relationship Intelligence Fixed a Failed CRM Migration and Poor Sourcing Discipline

https://edwinxrml916.lucialpiazzale.com/how-a-1-2b-private-equity-firm-broke-their-crm-and-what-it-took-to-fix-it

How a $15M B2B Software Company Broke Sales Reporting After a CRM Migration Two years ago our company, a mid-market B2B software vendor with $15 million in annual recurring revenue (ARR) and a 65-person sales and marketing org, attempted