Branded search typically has lower CPC and higher Quality Scores

https://www.threads.com/@truenorthsocial/post/DWSAsAXmDMy?xmt=AQF0lAJSlJ1H9vYwKi_4tI9ckwsv_JH2eVYSv0VGxm4OXw

Branded search typically has lower CPC and higher Quality Scores, delivering efficient ad spend and stronger ROI compared to generic keywords.