Agree on goals with your Google Ads agency. Set up tracking before spend rises....

https://ellasbrilliantop-eds.iamarrows.com/my-agency-changes-too-many-things-at-once-how-do-i-fix-that

Agree on goals with your Google Ads agency. Set up tracking before spend rises. Check whether leads are qualified, not just plentiful. Test one change at a time across keywords, ads, and pages